ADOBE CREATORS IN THE CREATOR ECONOMY DETAILED FINDINGS SOCIAL PRESSURES AND CREATIVE WORK DEMANDS CAN BE DIFFICULT FOR CREATORS TO BALANCE, ESPECIALLY FOR BUSINESS OWNERS. CONTENT CREATOR STRESSORS Creators Daily Social Posters In昀氀uencers Business Owner Showing % Who Agree (T3B) 58% 60% 57% 52% 49% 45% 37% 38% I feel using social media causes me anxiety Creating content as part of my work negatively impacts my ability to be creative D3 How much do you agree or disagree with the following statements? Q14 Please indicate how much you agree or disagree with the following statements 41 Base: Content Creators (n=1381), Daily Social Posters (n=972), Business Owners (n=785), Influencers (n=657)
Adobe - Future of Creativity Study Page 40 Page 42