ADOBE CREATORS IN THE CREATOR ECONOMY DETAILED FINDINGS BUT CREATING CONTENT ONLINE FUELS CREATIVITY AND PERSONAL FULFILLMENT, WHICH DRIVES CREATORS TO CONTINUE CREATING. TOP REASONS FOR DEVELOPING CREATIVE OR ORIGINAL SOCIAL MEDIA CONTENT MORE OFTEN CREATING AND SHARING CONTENT ANTICIPATE DEVELOPING CREATIVE OR % Creators who plan to share more often ONLINE LETS ME BE CREATIVE IN WAYS ORIGINAL SOCIAL CONTENT TO SHARE... I CAN’T FIND ANYWHERE ELSE % Agree (T3B) I want to continue % Agree (T3B) learning /developing 61% new skills 43 I want to explore new things / will have more 54% 69 Creators content to share Creators It’s fun 50% 57% 55% 49% 84% 79% 78% Influencer Daily Social Posters Business Owner Influencer Daily Social Posters Business Owner Q2 How much do you agree or disagree with the following statements? Q9Thinking about the next two years, do you anticipate developing creative or original social media content to share online more or less often than you currently do? Q10 Why do you think you’ll be developing creative or original social media content to share online more 42 often over the next two years Base: Content Creators (n=1381), Daily Social Posters (n=972), Business Owners (n=785), Influencers (n=657)