ADOBE CREATORS IN THE CREATOR ECONOMY DETAILED FINDINGS FOR CREATORS, AND ESPECIALLY INFLUENCERS, USING OR CREATING SOCIAL CONTENT IS EVEN RANKED AS A TOP NECESSITY FOR MENTAL HEALTH. HOW IMPORTANT EACH IS IN HELPING MAINTAIN A POSITIVE MOOD OR GOOD MENTAL HEALTH % Who Ranked Each Within 吀栀eir Top 3 Most Important 47% 43% 39% 35% 34% 34% 33% 34% 32% 31% 31% 30% 30% 29% 29% 30% 26% 27% 26% 26% ` Going outside in nature Seeing and/or talking to Listening to music Exercising Using social or creating friends or family social content Creators Daily Social Posters Business owner Inuencer Q27 Please rank the following based on how important each is in helping you maintain a positive mood or good mental health. Please rank up to 5 where #1 is the most important in helping you maintain a positive 40 mood or good mental health. Base: Content Creators (n=4,535), Daily social Posters (n= 972), Business Owners (n=785), Influencers (n=657)