ADOBE CREATORS IN THE CREATOR ECONOMY DETAILED FINDINGS CREATING SOCIAL CONTENT ON THE DAILY DRIVES JUST AS MUCH HAPPINESS AS MAKING MONEY. Among those who earn money, like business owners and influencers, posting daily further boosts positivity. GENERAL OVERALL CURRENT MOOD % Who Describe Their Mood as Positive (T3B) And 77% 68% 79% 83% post daily 69% 63% 72% 77% And earn money from social 62% 58% Content Creators Gen Z Creators Business Owners Influencers Q26 Generally, how would you describe your current mood overall? Base: Content Creators (n=4535), Daily Content Creators (n=1148), Social Monetizers (n= 1535), Social Monetizers who post daily (n=532), Business 39 Owners (n=785), Business Owners who post daily (n= 325), Influencers (n=657), Influencers who post daily (n=271)