ADOBE CREATORS IN THE CREATOR ECONOMY DETAILED FINDINGS AND ALL THAT WORK PAYS OFF—LITERALLY. Influencers earn most of their AVERAGE HOURLY WAGE income from their creative endeavors and are earning as much CREATOR INFLUENCER as some of the top professions. $61 per hour $81 per hour ~$122k annually, if done full-time ~$162k annually, if done full-time INCOME MADE FROM CREATING MAKES UP COMPARABLE PROFESSIONAL HALF OR MORE OF INCOMES HOURLY WAGE MONTHLY INCOME 62% Software Engineer $160K Lawyer $129K Creator CPA $119K 70% Inuencer Q6. Approximately how many hours a week do you spend developing the creative or original social media content you share online? Q45: In an average month, approximately how much money do you earn from posting creative or original social media content online? Q46: You indicated you earn [$x] in an average month through the creative or original social media content you post online. What portion of your total monthly income does this represent? Hourly rate calculation: Average monthly income / (Average hour per week * 4 ); Converted to US dollars. 29 Base: Creator who monetize via social media (n=1,535), Influencer (n=657)