ADOBE CREATORS IN THE CREATOR ECONOMY DETAILED FINDINGS WHILE INFLUENCERS IN THE UK EARN THE MOST PER HOUR, MORE INFLUENCERS IN THE US AND GERMANY INDICATE THE INCOME IS HALF OR MORE OF THEIR MONTHLY INCOME. INCOME MADE FROM CREATING MAKES UP HALF OR MORE OF MONTHLY INCOME Creators Influencers 81% 83% 78% 77% 74% 74% 70% 70% 70% 59% 61% 58% 61% 60% 53% 55% 51% 45% US UK France Germany Spain Brazil Australia Japan South Korea HOURLY RATE US UK FRANCE GERMANY SPAIN BRAZIL AUSTRALIA JAPAN SOUTH KOREA Creators 54.84 113.19 68.08 90.68 36.99 27.12 75.00 39.04 47.31 $ per hour Influencers 76.61 146.86 83.54 126.61 46.31 35.01 75.09 54.55 69.94 $ per hour Q6. Approximately how many hours a week do you spend developing the creative or original social media content you share online? Q45: In an average month, approximately how much money do you earn from posting creative or original social media content online? Q46: You indicated you earn [$x] in an average month through the creative or original social media content you post online. What portion of your total monthly income does this represent? Hourly rate calculation: Average monthly income / (Average hour per week * 4 ); Converted to US dollars. Base: Creators who monetize via social media US (n=196), UK (n=172), France (n=157), Germany (n=150), Spain (n=124), Brazil (n=184), Australia (n=177), Japan (n=183), South Kora (n=192) 30 Base: Influencers US (n=79), UK (n=87), France (n=61), Germany (n=75), Spain (n=47), Brazil (n=99), Australia (n=95), Japan (n=57), South Kora (n=57)