ADOBE CREATORS IN THE CREATOR ECONOMY DETAILED FINDINGS IN THE LAST TWO YEARS, A NEW GROUP OF CREATORS WAS MOTIVATED TO JOIN THE GLOBAL +165M CREATOR ECONOMY—ESPECIALLY IN PLACES LIKE BRAZIL, SOUTH KOREA, SPAIN AND FRANCE. CREATORS WHO STARTED SINCE 2020 UNITED STATES GERMANY JAPAN 86M 19M 18.5M 48% CREATORS 49% CREATORS CREATORS +9M +9M NEW NEW CREATORS CREATORS 40% +34M FRANCE UNITED SOUTH NEW CREATORS KINGDOM KOREA 16.5M 50% CREATORS +8M 16.6M 46% 17.5M 62% CREATORS CREATORS NEW CREATORS +8M +11M BRAZIL NEW NEW CREATORS CREATORS 106M 69% SPAIN CREATORS +73M 17M 57% AUSTRALIA 48% NEW CREATORS +10M +3M CREATORS 6M NEW NEW CREATORS CREATORS CREATORS Q4: How long have you been posting creative or original social media content online? Base: Creators by market (US (n=508), UK (n=501), AU (n=500), FR (n=506), DE (n=500), SP (n=500), BR (n=512), JP (n=506), SK (n=501) 15