ADOBE CREATORS IN THE CREATOR ECONOMY DETAILED FINDINGS CREATORS BY GENERATION Brazil 19% 43% 28% 10% MORE THAN 40% OF France 16% 38% 34% 12% US 15% 45% 26% 15% CREATORS, GLOBALLY, UK 14% 45% 27% 14% ARE MILLENNIALS AND Spain 13% 42% 30% 15% THEY SKEW SLIGHTLY Japan 12% 39% 31% 18% MALE AT 52%. Germany 12% 44% 29% 15% Australia 11% 48% 27% 14% South Korea 11% 39% 37% 13% Gen Z Millennial Gen X Boomer+ On average, creators are CREATORS BY GENDER 40 years old, with Gen Brazil 47% 53% Z only representing 14% of all creators. France 51% 49% US 47% 53% Brazil, France, US, and UK 57% 43% UK have the highest concentration of Gen Z Spain 51% 48% creators, and South Korea Japan 56% 43% and Australia the fewest. Germany 58% 42% Australia 49% 50% South Korea 55% 45% Male Female S3S3. H. Hoow old arw old are ye youou? S4. H? S4. Hoow do yw do you ideou identntiiffyy?? BBasasee: C: Crreeaatortors bs by mary markkeet (t (US (US (n=508)n=508), U, UK (K (n=501)n=501), A, AU (U (n=500)n=500), FR (, FR (n=50n=506)6), DE (, DE (n=500)n=500), SP (, SP (n=500)n=500), BR (, BR (n=5n=5112)2), J, JP (P (n=50n=506)6), SK (, SK (n=501)n=501) 16