ADOBE CREATORS IN THE CREATOR ECONOMY DETAILED FINDINGS CREATORS MAKE UP 23% OF PEOPLE ACROSS SURVEYED COUNTRIES—MEANING THAT NEARLY 1 IN 4 PEOPLE 303M ARE CONTRIBUTING TO OUR ONLINE SPACES. CREATORS ACROSS 9 MARKETS UNITED STATES GERMANY JAPAN POPULATION POPULATION POPULATION 328M 83M 23% 126M 15% 19M 18.5M CREATORS CREATORS 26% 86M FRANCE UNITED SOUTH CREATORS KINGDOM KOREA POPULATION 25% 25% 34% POPULATION POPULATION 67M 16.5M 67M 16.6M 52M 17.5M CREATORS CREATORS CREATORS BRAZIL POPULATION 213M 50% SPAIN AUSTRALIA 23% 106M POPULATION 36% CREATORS 47M 17M POPULATION 6M CREATORS 25M CREATORS Base: Creators by market (US (n=508), UK (n=501), AU (n=500), FR (n=506), DE (n=500), SP (n=500), BR (n=512), JP (n=506), SK (n=501) 14