ADOBE CREATORS IN THE CREATOR ECONOMY DETAILED FINDINGS YOUNGER GENERATIONS ARE CONCERNED WITH DIVERSITY, EQUITY AND INCLUSION ISSUES, WHILE BOOMERS ARE MORE CONCERNED WITH CLIMATE CHANGE, SOCIAL JUSTICE, FOOD-HOUSING AND THE CONFLICT IN UKRAINE % WHO SELECTED EACH CAUSE AS IMPORTANT TO THEM Gen Z Millennial Gen X Boomer+ 67% 68% 64% 64% 61% 60% 62% 62% 58% 57% 58% 57% 58% 57% 57% 58% 55% 56% 55% 56% 52% 53% 53% 54% 54% 54% 53% 51% 51% 52% 51% 50% 48% 48% 49% 45% 41% 40 40% 37% 36% 37% 30% 30% Racial Women’s Climate Gender Social Food/housing Education/ Diversity and Conflict in LGBTQIA+ issues Immigration equality/equity rights change equality/equity justice security literacy issues inclusion Ukraine Q32: How important are each of the following causes and issues to you personally? Base: Gen Z Creators (n=619), Millennial Creators (n=1929), Gen X Creators (n=1356), Boomer + Creators (n=631) 46