ADOBE CREATORS IN THE CREATOR ECONOMY DETAILED FINDINGS SOCIAL CAUSES ARE TOP OF MIND FOR CREATORS—WITH GEN Z CREATORS MORE LIKELY TO NOTE THE IMPORTANCE OF EQUITY ACROSS RACE, GENDER AND LGBTQIA+ ISSUES. % WHO SELECTED EACH CAUSE AS IMPORTANT TO THEM Creators Gen Z Creators 62% 61% 61% 57% 59% 58% 57% 55% 54% 56% 55% 54% 53% 53% 52% 51% 48% 50% 40% 41% 38% 35% 9% 11% Food/housing Social Climate Education/literacy Racial Women’s Conflict in Gender Diversity and Immigration LGBTQIA+ Other security justice change issues equality/equity rights Ukraine equality/equity inclusion issues Q32: How important are each of the following causes and issues to you personally? Base: Content Creators (n=4535), Gen Z Creators (n=5,111) 45