ADOBE CREATORS IN THE CREATOR ECONOMY DETAILED FINDINGS CREATORS ARE ACTIVE IN ADVOCATING FOR SOCIAL CAUSES; HOWEVER, ONLY ACTIONS THEY ARE TAKING % selected 1 IN 4 USE THEIR CONTENT CREATION ABILITIES TO Talk about it with friends/family 56% CREATE ORIGINAL SOCIAL Express my opinions/stance 43% CAUSE CONTENT. on the subject online Share content other post 41% advocating for the cause Donate funds/raise money 30% OF Create original online content 28% advocating for the cause 95% CREATORS are taking any action at all to advance or Try to engage my followers 26% with the cause support causes or issues important to them. Volunteer 25% SOCIAL CAUSE CREATORS Contact government ocials 13% Q33. What actions, if any, do you take to support or advance causes or issues that are important to you? Base: Content Creators (n=4535) 47