Expanding Customer Universe Total Potential Users in 2022 ~4B Communicators Consumers • Creative beyond productivity apps Hobbyists, Enthusiasts,K-12, Social Media Users • Template-driven design • Collaboration & content workflow ~700M Consumers Communicators • Apps for photo & video Students, Marketers, Knowledge Workers, Businesses • Mobile-only offerings Building on >200M Adobe IDs ~45M created to date to access CC mobile Creative Pros apps Source: Adobe, International Labor Organization; U.S Bureau of Labor Statistics; Business Software Alliance © 2019 Adobe. All Rights Reserved.