2022 Creative Cloud Total Addressable Market 2022 Creative Cloud TAM ~$31B ~$15B ~$12B ~$4B 2021 Creative Cloud TAM Creative Professionals Communicators Consumers • Creative job growth • Creative content beyond • Apps for photo & video • Multi-surface systems productivity apps • Mobile only offerings • New media categories • Template-driven design ~$29B • Services • Collaboration & content workflow Source: Adobe, November 2019 © 2019 Adobe. All Rights Reserved.