Creative Professional Market Opportunity Total Potential Users in 2022 • Exploding job market for ~10M Creatives Students in Creative Majors • Multi-surface systems • Emerging categories including ~35M screen design, 3D & AR Creative Pros • Growing portfolio of services Freelance, Agencies, SMB, Enterprise • Remaining migration & non- genuine conversion • Global market expansion Source: Adobe, International Labor Organization; U.S Bureau of Labor Statistics; Business Software Alliance © 2019 Adobe. All Rights Reserved.