ADOBE CREATORS IN THE CREATOR ECONOMY INTRODUCTION CREATORS IN THE Understanding the current state of creators globally Who are the creators of What is the impact of creation today and how does content on mental health? What types CREATOR creation give a voice to people of benefits and challenges do of different backgrounds? creators and influencers face by operating in a largely digital ECONOMY How many creators driven work environment? are influencers, who are influencers, and is How is creativity a force for becoming an influencer good and positive change? the creator dream? Adobe conducted a study to understand how creativity is changing around the world, speaking directly with those at the forefront of online creativity— creators in the creator economy. STAY TUNED: Explore the future of creators and their impact on business What does inclusivity and What does the future of equality mean for creators monetization look like for across gender and ethnicity? creators around the world? How will the future of What role does the metaverse/ business be impacted by NFTs play in the future of the creator economy? the creator economy? 3