ADOBE CREATORS IN THE CREATOR ECONOMY INTRODUCTION KEY AUDIENCES SURVEYED CREATORS GEN Z CREATORS SOCIAL CAUSE CREATORS Includes adults over the Content creators between the ages of 16-25. Content creators who create age of 18 who either: original online content to support → Participate in creative activities or advance causes or issues (like photography, creative writing, that are important to them. NFT creation, etc.) and post, share, or promote their work from these activities online. → Are dedicated to creating social content INFLUENCERS BUSINESS OWNERS at least monthly with the goals of Content creators who report Content creators growing their social presence. having over 5,000 followers on who own a business their main social channel and (including being currently earn money through a contractor/ posting social media content. freelancer) that sells or makes money from creative content shared online. 4