ADOBE CREATORS IN THE CREATOR ECONOMY EXECUTIVE SUMMARY CREATING ON SOCIAL IS ESSENTIAL MENTAL FOR WELL-BEING The more creators post and the more time they spend creating—the more positive they feel especially among business owners and influencers. For creators, and especially influencers, using or creating social content is even ranked as a top necessity for mental health (47% of influencers). Clinical research has tied social media use with depression among adults. However, in the case of creators Creating social who find and derive pleasure from content on the sharing their work, there is an inverse daily is just as relationship with social media. The much of a driver more time spent creating and for happiness as posting social content, the higher making money. the reported positivity. 9