ADOBE CREATORS IN THE CREATOR ECONOMY EXECUTIVE SUMMARY A CALL FOR SOCIAL CAUSE CREATORS Creators agree that creating online content Creators are the first to say that supporting has a big impact on advancing causes— social causes is important and that especially in昀氀uencers (74%) and social cause creating online content has a big impact creators (73%). on advancing causes. However, only 1 in 4 creators use their content creation abilities to create original social cause content. 吀栀ere are large bene昀椀ts to creating social cause content— social cause creators feel the most positive and are For those fearing an impact on more likely to create more monetization, many social cause o昀琀en in the future. creators earn money from social despite posting potentially sensitive content. Similarly, in昀氀uencers don’t shy away from social cause activism—in fact, they embrace it. 10