ADOBE CREATORS IN THE CREATOR ECONOMY DETAILED FINDINGS FOR THOSE FEARING AN IMPACT ON MONETIZATION, SOCIAL CAUSE CREATORS 1 in 2 CAN EARN MONEY SOCIAL CAUSE CREATORS FROM SOCIAL DESPITE earn money from their social POSTING POTENTIALLY media content (48%). SENSITIVE CONTENT. 24% SIMILARLY, INFLUENCERS OF SOCIAL CAUSE CREATORS DON’T SHY AWAY FROM also qualify as Influencers. SOCIAL CAUSE ACTIVISM— IN FACT, THEY EMBRACE IT. (vs. 28% of overall 46% content creators) OF INFLUENCERS social cause content. also create S26. Do you currently earn money through posting social media content? Bases: Content Creators (n=4178), Social Content Posters (n=1206) Q33. What actions, if any, do you take to support or advance causes or issues that are important to you? Bases: Content Creators (n=4535), Influencers (n=657) 50 D1. Approximately how many followers do you currently have on social media? Please consider the platform where you have the most followers. Bases: Content Creators (n=4535), Social Cause Content Creators (n=1251)