ADOBE CREATORS IN THE CREATOR ECONOMY DETAILED FINDINGS FURTHERMORE, THERE ARE LARGE BENEFITS—SOCIAL CAUSE CREATORS FEEL THE MOST POSITIVE AND ARE MORE LIKELY TO CREATE MORE OFTEN IN THE FUTURE. Of those who anticipate creating more in the next two years, SELF REPORTED MOOD ANTICIPATED CHANGE IN % who selected T3B Positive CREATION FREQUENCY 38% % who selected T2B More Often OF CREATORS VS 62 43 50% Creators Creators OF SOCIAL CAUSE CREATORS 71 58 Social Cause Social Cause say it’s because they feel like Creators Creators they’re making a difference Q9. Thinking about the next two years, do you anticipate developing creative or original social media content to share online more or less often than you currently do? Bases: Content Creators (n=4535), Social Cause Content Creators (n=1251) Q10. Why do you think you’ll be developing creative or original social media content to share online more often over the next two years? Bases: Content Creators (n=1936), Social Cause Content Creators (n=716) 49 Q26. Generally, how would you describe your current mood overall? Bases: Content Creators (n=4535), Social Cause Content Creators (n=1251)