ADOBE CREATORS IN THE CREATOR ECONOMY DETAILED FINDINGS ACTIVITIES MALE CREATORS FEMALE CREATORS Filmmaking 27% 23% WOMAN/WOMEN Graphic design 23% 18% CREATORS ARE YOUNGER Woodworking/metalworking/etc. 21% 15% Music creation 19% 13% THAN THEIR MAN/MEN App/website creation/gaming development 19% 14% COUNTERPARTS. Creating podcasts 13% 11% VR or AR experiences 21% 14% NFTs 14% 8% Fewer women monetize Painting/illustrating/other visual arts 24% 32% their content and make Fashion design 13% 20% less money doing it. Creative writing 28% 31% Highlighted text indicates significant difference between groups at the 95% confidence level AGE MALE CREATORS FEMALE CREATORS Mean (in years) 43 38 MONETIZATION Earn money from social 41% 32% Monthly income $5k+ 25% 18% ASPIRATIONS Own or working toward owning business 59% 53% Current goal of becoming an influencer 25% 21% Current goal of earning money through content 36% 32% Current goal of actively growing followers 44% 41% TIME SPENT Mean number of years creating 3.6 years 3.1 years Base: Male Creators (n=2370), Female Creators (n=2153) 25