ADOBE CREATORS IN THE CREATOR ECONOMY DETAILED FINDINGS WHILE CREATORS TEND TO PARTICIPATE IN 3 MEDIUMS ON AVERAGE, THE VISUAL ARTS ARE Average number of activites MOST POPULAR, ESPECIALLY PHOTOGRAPHY. that creators participate in 2.8 ACTIVITY PARTICIPATION % selecting response Photography 100% 63% 65% 70% 62% 57% 62% 57% 55% 57% 56% 54% 54% 30% 27% 25% 21% 18% 18% 17% 16% 16% 12% 11% y g g n s n ts tin ion in g g/ g ion as FTs raph ri t si kin tc si t tion/ v N g stra or , e erience ea ea odc to ve w u w g p g de ho ti ilmmak od kin x hion de sic cr te cr g p P ea g/ill F raphic de o or as u si amin tin Cr in G W w F M eb g ea aint tal Cr P me VR or AR e pp/w A S17. Through which, if any, of the following activities have you personally created products, works, materials, etc., in the past 12 months? Base: Creators (n=4535) 26

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