ADOBE CREATORS IN THE CREATOR ECONOMY DETAILED FINDINGS INCREASED PARTICIPATION IS TIED TO A MORE POSITIVE MOOD ACROSS ALL COUNTRIES. GENERAL OVERALL MOOD % who describe their mood as potiive (T3B) CREATORS US UK FRANCE GERMANY SPAIN BRAZIL AUSTRALIA JAPAN SOUTH KOREA 62% 70% 64% 62% 53% 74% 80% 67% 46% 42% SOCIAL POSTING FREQUENCY US UK FRANCE GERMANY SPAIN BRAZIL AUSTRALIA JAPAN SOUTH KOREA Daily 71% 83% 65% 58% 60% 76% 85% 80% 58% 47% Weekly 66% 72% 65% 61% 55% 76% 83% 68% 54% 47% Monthly or Less 54% 61% 63% 64% 49% 68% 71% 64% 33% 36% TIME SPENT CREATING SOCIAL CONTENT 10+ hrs / week 67% 74% 70% 66% 53% 75% 86% 70% 54% 50% 9 hrs or less / week 60% 67% 62% 60% 53% 74% 78% 65% 43% 39% Q26 Generally, how would you describe your current mood overall? S23. How often, if ever, do you create and post social media content (e.g., videos, photos, animations, GIFs, memes, etc.)? Q6. Approximately how many hours a week do you spend developing the creative content you share online? 37 Base: Creators (n=4535) *Base sizes vary by country