ADOBE CREATORS IN THE CREATOR ECONOMY INTRODUCTION SURVEY METHODOLOGY Adobe conducted a 15-minute survey with online creators in nine global markets, fielded May 4–May 20, 2022. While the sample was managed to create a representative gen pop sample, this is not a market-sizing exercise; therefore, market share stated within this report is estimated. AUDIENCES SAMPLE SIZE Creators Gen Z Creators n=4,535 n=5,111 oversample; natural fallout (n=500 per market) (n=500 per market) Margin of error: Margin of error: ±1.45% at the 95% ±1.4% at the 95% level of con昀椀dence. level of con昀椀dence. AUDIENCE DEFINITIONS METHOD Ages 18+ Ages 16-25 15-minute online survey, Recruitment Recruitment Fielded May 2022 (5/4-5/20) managed to re昀氀ect managed to re昀氀ect Gen-Pop based Gen-Pop based on age, gender. on gender. MARKETS US, UK, France, Germany, Spain, Australia, Japan, South Korea, Brazil 5