ADOBE CREATORS IN THE CREATOR ECONOMY DETAILED FINDINGS HOT SPOT MARKETS TEND TO BE WHERE PEOPLE DESCRIBE THEMSELVES AS MOST CREATIVE. “CREATIVITY AND BEING CREATIVE COMES EASILY TO ME” % Agree (T2B) CONTENT CREATORS WHO SELF-DESCRIBE AS “CREATIVE” 55% 54% % Selected 53% 47% 44% 44% 41% 77% 67% 28% 62% 61% 58% 54% 53% 16% 48% 40% Spain US Brazil Germany UK Australia France South Japan Korea Brazil Spain Germany UK US Australia France South Japan Korea S16: Which of the following do you feel describes you? Q2: How much do you agree or disagree with the following statements? Base: Creators by market (US (n=508), UK (n=501), AU (n=500), FR (n=506), DE (n=500), SP (n=500), BR (n=512), JP (n=506), SK (n=501) 21