Pipeline • Batch data is available by request for analysis or processing by the Experience Platform data insight and real-time customer profile services. • Streaming data is available for immediate analysis by the Experience Platform data insight and real-time customer profile services. Data Destinations • Results of analysis and processing as well as specific data sets are made available to authenticated Adobe applications, customer and partner applications, and native Experience Platform applications, such as Adobe Customer Journey Analytics and Adobe Journey Optimizer. • Results can also be funneled to customer-specific channels and data destinations, such as S3 buckets or social media feeds. Data Encryption All data in transit between Experience Platform and any external component is conducted over secure, encrypted connections using HTTPS TLS v1.2. All data at-rest is encrypted by the cloud service provider. All customer data at-rest is isolated in single-tenant cloud instances. User Authentication for Adobe Experience Platform Access to Adobe Experience Platform requires authentication with username and password. We continually work with our development teams to implement new protections based on evolving authentication standards. Users can access Experience Platform in one of three (3) different types of user-named licensing: Adobe ID is for Adobe-hosted, user-managed accounts that are created, owned, and controlled by individual users. Enterprise ID is an Adobe-hosted, enterprise-managed option for accounts that are created and controlled by IT administrators from the customer enterprise organization. While the organization owns and manages the user accounts and all associated assets, Adobe hosts the Enterprise ID and performs authentication. Admins can revoke access to Experience Platform by taking over the account or by deleting the Enterprise ID to permanently block access to associated data. 6
Adobe Experience Cloud Security Overview Page 5 Page 7