Business Momentum Adobe Experience Cloud Revenue Mix FY2016 Revenue Mix FY2019E Revenue Mix Perpetual & OEM • Adobe Experience Cloud Service & revenue has doubled in Perpetual & OEM Support three years ~$0.5B • Focus has been on growing Service & $0.4B subscription revenue Support $1.6B ~$3.2B • Strategically reduced Service $1.1B & Support as a percentage Subscription* ~$2.7B of total revenue Subscription* Source: Adobe; FY2019E reflects FY2019 YTD results and Q4FY2019 financial targets * Includes revenue from SaaS, managed service and term offerings for Adobe Analytics Cloud, Adobe Marketing Cloud, and Adobe Experience Platform; all revenue for Adobe Advertising Cloud; and all technology revenue for Adobe Commerce Cloud © 2019 Adobe. All Rights Reserved.