Business Momentum Adobe Experience Cloud Revenue by Revenue Type FY2019E Other* Professional ~$0.2B • Focus has been on growing Services ASV book of business and ~$0.4B ~$2.3B Subscription related subscription revenue Advertising Annualized Subscription Value (ASV) Usage-based ~$0.4B Pricing Models: • FY2019E subscription ~$3.2B • Number of data transactions • Gross Merchandise Value (GMV) tiers revenue includes ~$400M • Number of profiles of usage-based revenue Source: Adobe; FY2019E reflects FY2019 YTD results and Q4FY2019 financial targets * Other includes perpetual, video, OEM and support revenue © 2019 Adobe. All Rights Reserved.