Growth Opportunity Digital Experience Summary • Category leadership & new category creation 2022 MARKET OPPORTUNITY • Massive opportunity driven by digital transformation imperative Adobe Experience Cloud ~$84B • Differentiated & most complete Customer Experience Management offering Data & Insights ~$23B • Introduced generational innovation in new products Content & Personalization ~$28B & platforms in 2019 Commerce ~$10B • Robust partner ecosystem increases opportunities • Expecting bookings growth to fuel strong subscription Customer Journey Management ~$13B revenue growth Advertising ~$10B ~$84B Total Addressable Market Source: IDC and Adobe, November 2019 © 2019 Adobe. All Rights Reserved.