Growth Opportunity Digital Media Summary • Category leadership & new category creation 2022 MARKET OPPORTUNITY • Expanding customer universe with multi-surface apps Creative Cloud ~$31B • Expecting strong Creative Cloud growth • Reaching broader customer segments Creative Professionals ~$15B • Pushing category & technology boundaries Communicators ~$12B • Expecting strong Adobe Document Cloud growth Consumers ~$4B • Using subscription model to drive new customer acquisition Adobe Document Cloud ~$13B & migrate large perpetual installed base • Monetizing document “verbs” & delivering frictionless PDF by Acrobat Applications ~$7B embedding in third-party apps & providing document services • Leveraging & investing in world-class DDOM capabilities Document Platform Services ~$6B • Extensive list of growth drivers fueling net new ARR ~$44B Total Addressable Market Source: Adobe, November 2019 © 2019 Adobe. All Rights Reserved.