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Sizing the Experience Cloud Addressable Market Enterprise Software Categories Represented in TAM Data & Insights Content & Customer Journey Commerce Advertising Personalization Management • Customer & business • Content & asset • Multi-channel campaign • eCommerce & • Demand-side platform intelligence management management merchandising • Search engine • Web & marketing • Digital forms & data • Lead management • Order management marketing analytics capture • Email marketing • Product information • Dynamic creative • Data management • Personalization & • Account-based management management platform testing marketing • Customer data platform • Multi-screen TV • Data lakes platform • Identity resolution • Data connectors © 2019 Adobe. All Rights Reserved.

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