2022 Experience Cloud Total Addressable Market 2022 Experience Cloud TAM ~$84B 2021 Experience Cloud TAM ~$23B ~$28B ~$13B ~$10B ~$10B Data & Content & Customer Journey Commerce Advertising ~$71B Insights Personalization Management Source: IDC and Adobe, November 2019 © 2019 Adobe. All Rights Reserved.
Adobe 2019 Financial Analyst Slides (11/4/2019) Page 31 Page 33