ADOBE CREATORS IN THE CREATOR ECONOMY EXECUTIVE SUMMARY CREATOR HOT SPOTS WORLDWIDE Across the globe, the creator economy is vibrant and growing. HIGH CONCENTRATION SIGNIFCANT JUMPS OF CREATORS IN NEW CREATORS BIGGEST CREATOR POPULATIONS CREATOR HOTSPOTS CREATORS MAKE UP ENEFITS E B E AR SINCE 2020, THER G IN IVIN 23% THE CREATOR TO L TS— TSPO TOR HO EA ECONOMY CR of people across surveyed countries - HAS GROWN —markets with overall meaning that nearly 1 in 4 people are EXPONENTIALLY. higher concentrations contributing to our online spaces. of creators tend to have Over 1 in 2 (52%) creators more happy creators Markets like Brazil, Spain and South began posting social content in who create more and Korea have the highest concentration the past two years. Markets like note locational creativity of creators while markets like the US, Brazil, South Korea, Spain and advantages. The US, Brazil, Spain, Brazil, and Germany have the biggest France show significant jumps Australia and the UK consistently creator populations. in new creators. stand out for these factors. 7