ADOBE CREATORS IN THE CREATOR ECONOMY DETAILED FINDINGS 2 IN 10 CREATORS OWN THEIR OWN CONTENT RELATED BUSINESS—WITH % OF CREATORS WHO ARE BUSINESS OWNERS THE US, UK, AUSTRALIA, 120 15M AND GERMANY NOTING 100 14% THE HIGHEST SHARE. 22M 80 26% 60 26% of creators in the US are business People in Millions 40 owners—and this translates to 22 3.5M 2M 3M 2M 2M 20 4M 19% 15% million business 24% 15% 10% 10% owners in the US . 1M 21% - United United Australia Germany France Japan Brazil South Spain States Kingdom Korea Business Owner Non Business Owner Q13: Thinking about the future, would you be interested in owning or running your own business (including being a contractor / freelancer) that allowed you to sell or make money from the type of creative or original social media content you share online? Base: Creators by market (US (n=508), UK (n=501), AU (n=500), FR (n=506), DE (n=500), SP (n=500), BR (n=512), JP (n=506), SK (n=501) 18