Business Momentum Creative Cloud ARR:Single App vs. All Apps FY2016 FY2019E • Good mix of new and Single App existing customers for Single Single App App and All Apps • New customer acquisition ramped up by Single App adoption • Two-thirds of Creative ARR is All Apps based on All Apps All Apps subscribers Source: Adobe; FY2019E reflects FY2019 YTD results and Q4FY19 financial targets; excludes ARR associated with enterprise site licensing © 2019 Adobe. All Rights Reserved.