CUSTOMER JOURNEY MANAGEMENT Adobe Experience Cloud: Customer Journey Management Adobe Campaign HIGHLIGHTS INNOVATION ROADMAP Multi-Channel Campaign Orchestration • Deep affinity with B2C content & audience • Triggered Journeys to deliver & Automation for B2C Journeys management & personalization personalized interactions across • Largest customers scaling to 10-20B emails customer journeys annually to a profile base of 25-100M • Intelligent Sensei services: Journey.ai, Attribution.ai Marketo Engage HIGHLIGHTS INNOVATION ROADMAP Omni-Channel Marketing Automation • Mission critical tool for B2B marketers • Align B2B & B2C journey management & Account-Based Marketing for • ~1T marketing activities/year • Account-based experience (ABX) B2B Journeys • >550 ecosystem partners • Extend individual and account targeting with Linkedin Integration Source: Adobe, November 2019 © 2019 Adobe. All Rights Reserved.