Adobe Document Cloud Growth Drivers ~$13B 2022 Document Cloud TAM Verbs: Create, Sign, Edit, Share, Compress · Reader upsell to Acrobat · Acrobat migration to subscriptions Acrobat mobile & Scan users · PDF category growth & transformation · SMB & enterprise seat expansion International growth · Anti-piracy · Acrobat web offerings · Partnerships API access to embedded PDF services: Create, Sign, Edit, Share, Compress · Product line optimization Free to paid conversion · Document intelligence · Growth in knowledge worker jobs Source: Adobe, November 2019 © 2019 Adobe. All Rights Reserved.