Business Momentum Creative Cloud ARR & Revenue $8 • Multiple growth drivers fueling ARR & revenue $6 • New user acquisition s n o$4 • Single App upsell to lli i B $ All Apps $2 • Adoption of services • Global expansion $0 • Engagement & retention FY2016 FY2017 FY2018 FY2019E ARR Source: Adobe; FY2019E reflects FY2019 YTD results and Q4FY19 financial targets; FY2019 ARR is based on November 2018 FX rates held constant through the year; FY2016-FY2018 ARR amounts are based on revalued FX rates exiting each fiscal year © 2019 Adobe. All Rights Reserved.