Creative Cloud Growth Drivers ~$31B 2022 Creative Cloud TAM Growth in new creative jobs · K12 & higher ed student adoption · New media types 3D & AR SMB & enterprise seat expansion · Stock content · Global expansion · Collaboration Social media marketers · Photography & imaging enthusiasts · YouTubers & video enthusiasts Anti-piracy · Free-to-paid · Mobile offerings · Partnerships · Learn & training CS migration to subscriptions · Elements migration to subscriptions · Lightroom migration to subscriptions Source: Adobe, November 2019 © 2019 Adobe. All Rights Reserved.