REAL-TIME CUSTOMER PROFILE & INSIGHTS Adobe Experience Cloud: Real-Time Customer Profile & Insights Adobe Analytics HIGHLIGHTS INNOVATION ROADMAP Experience System of Intelligence for • Broad coverage of B2C omni-channel • Customer journey analytics Cross-Channel Data, Insights & analytics • Query & analysis workspace Activation • Internet scale behavioral dataset: ~13T data transactions per year • Sensei-powered services • Enables real-time personalization via integration with Target, Audience Manager & Adobe Experience Platform Adobe Audience Manager + HIGHLIGHTS INNOVATION ROADMAP Real-Time Customer Data • Scale asset for audience creation & • Internet scale services to drive real- Platform (CDP) delivery: time personalization Insights & Activation for ~14T segment activations per day • Unified real-time edge across Adobe Known & Unknown Audiences • Workflow integrated with Analytics, Experience Cloud Target, Campaign, Advertising Cloud • Audience Manager & Real-Time CDP integration Source: Adobe, November 2019 © 2019 Adobe. All Rights Reserved.